Correct thought process @ 100nl w/ QJ?

Villian is 41/10/2

***** Pacific Hand History for Game 219627963 *****
$0.5/$1 Blinds No Limit Hold'em - *** 02 28 22:48:58 2009
Table Kamyshlov (Real Money)
Seat 7 is the button
Total number of players : 6
Seat 2: scarle7 ( $78.35 )
Seat 5: fishcake1 ( $15.7 )
Seat 6: fishontil ( $75.05 )
Seat 7: bku88 ( $126.66 )
Seat 9: NoRhino ( $317.44 )
Seat 10: LossAversion ( $98.5 )
NoRhino posts small blind [$0.5].
LossAversion posts big blind [$1].
** Dealing down cards **
Dealt to LossAversion [ Jd Qd ]
scarle7 calls [$1].
fishcake1 folds.
fishontil folds.
bku88 folds.
NoRhino folds.
LossAversion checks.
** Dealing Flop ** [ Qh, 8d, 7h ]
LossAversion bets [$2].
scarle7 calls [$2].

I lead out here because I think I have the best hand like all the time here and I also want to take the initiative in this pot and be able to get money in. I think this is a great flop because the 8 and 7 I think would hit his range a lot, giving him some gutshots and maybe a pair

** Dealing Turn ** [ 5s ]
LossAversion bets [$4.5].
scarle7 calls [$4.5].

A great card I think, this means that a 6 is going nowhere, also with this guys stats I think a 4 and a 9 will stay in for the inside straight draw

** Dealing River ** [ Ad ]
LossAversion checks.
scarle7 bets [$18].
LossAversion calls [$18].

Again, I thought this was a great card, basically because I don't think it's in his range whatsoever and I'm pretty sure that my hand is still best here. Because it's a scare card I decided to check because I think that the villain will bluff at it.

Thoughts?

BTW, I briefly considered raising pf - what do you think?

Yeh i'd raise pre. The rest of it i like. River is a bit weird when he overbets, but once im checking, i prob call. His bet size makes him kinda polarized between 2p+ and bluffs. I'd be really surprised if he had A4hh here. I can't quite decide if there's enough stuff in his range to be bluffing with on the river to warrant a c/c because a lot of stuff has hit a pair at some point. There probably is and i think c/c>>bet.